New Cobra Golf Clubs

The RAD Speed drivers aren’t named for their “rad” look and design. RAD actually comes from the term Radial Weighting, which is where Cobra engineers focused their efforts to improve performance over previous Cobra drivers. Specifically, Cobra has increased the Radius of Gyration by positioning the sole weights farther behind the center of gravity, increasing MOI and optimizing spin and ball speeds in each of the three driver models. Additionally, all three models feature Cobra’s CNC Milled Infinity Face, a design that creates a giant sweet spot for improves performance on all impact locations. The standard RAD Speed Driver includes two sole weights of 28 grams and 12 grams are interchangeable from the forward and back positions to help golfers create ideal launch and spin characteristics for their games. The RAD Speed XB model has 20 grams of weight (14 fixed, six interchangeable) positioned in the back of the clubhead for extreme forgiveness and high launch, while the RAD Speed XD model includes 14 grams placed back and 10 in the heel to promote a draw bias.

The Cobra RAD Speed hybrid includes Cobra’s trademark Baffler rails on the sole that run parallel to each other. They prevent digging into the ground and create smooth turf interaction from the fairway, rough, or even bunkers. In terms of Radial Weighting, the RAD Speed hybrid includes two six-gram internal front RAD weights and a seven-gram back weight that combine to deliver low spin and high launch.

The RAD Speed hybrids are available in standard length and One Length. The One Length concept, created with the help of Bryson DeChambeau, aims to provide a consistent swing plane throughout the bag for golfers by making all wedges, irons, and hybrids the same length.

Cobra had tremendous success in 2019 with its Speedback F9 driver, but it firmly believes its 2020 SpeedZone drivers will be even better. Most notable about SpeedZone is a dramatic increase in the use of carbon fiber, which helped engineers position additional weight low and deep in the clubhead to increase MOI, and a new Infinity Edge clubface design, which expands the milled area of the face by 95 percent to ensure consistently fast ball speeds.

Also of note, the SpeedZone franchise will include two driver models to choose from, which was not the case with F9. The standard SpeedZone driver features movable weights in the sole and a more compact, tour-inspired profile that will likely appeal to better players and those with higher swing speeds, while the SpeedZone XTreme offers a larger more forgiving footprint and fixed weight in the back of the clubhead to maximize forgiveness.

From a technology standpoint, the design of the new SpeedZone hybrids mirrors what has been done with the fairway woods, with Hollow Split Rails being the key feature. By making the rails hollow, Cobra was able to create more flex at impact, which leads to faster ball speeds from a larger portion of the clubface. A fixed back weight also promotes effortless launch conditions, while a slightly larger shape enables increased perimeter weighting and higher MOI. Cobra will also once again offer a One Length version of the SpeedZone hybrid to help golfers who play One Length irons better incorporate a hybrid(s) into their bag. For those who might be unfamiliar with the One Length concept, it’s a strategy that has long been utilized by PGA Tour standout Bryson DeChambeau, as he plays most of his clubs at the same length, which he and Cobra believe promotes consistency by allowing players to utilize one setup and swing.

With each passing year, the players distance iron category continues to grow significantly, and golf manufacturers are increasingly devoting resources to their new offerings within that space. Just released from Cobra are the new 2020 King Forged Tec irons, which feature a hollow cavity design that promotes a low, deep CG position and a forged Pwrshell Face that delivers a larger sweet spot, with the end result being impressive ball speed, high launch, and max forgiveness. While that might sound like a recipe for a traditional game-improvement iron, the Forged Tec irons also provide golfers with a classic, compact shape, as well as the soft feel and acoustics that players irons are known for, the latter of which comes courtesy of foam microspheres that fill the hollow cavity. Additionally, tungsten toe weighting has been utilized in the long and mid irons to further enhance forgiveness and naturally high launch conditions.